Pat Abernathey, who leads Caring Senior Service in Fort Collins, was recently a guest on Franchise Marketing Radio, where he shared how his path from sports marketing to senior care shaped his approach to home care entrepreneurship.
Pat discussed how he first joined Caring Senior Service as a franchise coach, training new owners on how to grow their businesses, before relocating to Colorado to start his own agency. With a deep belief in the company’s mission and model, he opened offices in Fort Collins, Boulder County, and Lakewood.
In the episode, Pat talks about his early challenges, what he’s learned about caregiver recruitment, and why Fort Collins is such a strong community for aging in place. His insights are a must-listen for anyone interested in the business side of compassionate care.
Learn more in the full podcast episode.