Discover Who We Are

Jeff founded Caring in 1991 with a never-quit attitude that has helped the company expand across the US. He is on the advisory council Private Duty Home Care and the National Association for Home Care and Hospice (NAHC). He serves on the NAHC Advocacy Council, driving the legislative agenda for non-medical home care issues. Jeff is an active participant in the International Franchise Association (IFA).

Prior to joining Caring, Ian worked as a physical therapist in various settings, including hospitals, skilled nursing facilities, and sports medicine clinics. He opened a Caring franchise in El Paso in 2005. He was later recruited to join the senior management team at Caring HQ, where his work has focused on business development.

Justin McAdoo brings 10+ years of experience in technology, operations, and digital transformation to his role as Chief Technology Officer. He previously founded Sympl, a communication platform for frontline teams, and served as Executive Vice President at Verge. At Caring, Justin leads technology strategy to strengthen systems, improve operations, and support the mission of helping seniors remain healthy, happy, and at home.

Kimberly is responsible for the creation, implementation, and improvement of all training efforts while ensuring a consistent GreatCare® culture. Kimberly earned her BBA at Northwood Business Institute, has 25+ years of learning and development expertise, has worked with small-box and big-box retailers, and has professional experience with franchise ownership. She became an invaluable member of our in-home care franchise team in 2019.

Chrissy Ronje oversees our company’s Caring Hub, which provides support to our owners and franchise teams by offering intake support and recruitment services for staffing our locations. She is a seasoned marketing and public relations professional with over 20 years of experience. Moreover, Chrissy has spent more than 10 years specializing in customer engagement and managing and optimizing call centers.

Eric Carter oversees human resources, regulation compliance, employee services and relations, and operational procedures. Prior to working with Caring, he helped research Alzheimer’s, dementia, cancer, arthritis, and other health issues. Eric has many years of professional experience in medical research and was the Associate Vice President of Research and Operations for South Texas Radiology Imaging Centers.

Vicki Honeycutt has over 20 years of experience as an accountant. She joined Caring in September 2022 and oversees the Accounting Department. In this role, she manages and oversees the full scope of accounting, including audits, billing, cost allocations, GL entries, reconciliations, P&L statements, month-end and year-end closing, and other tasks. In her spare time, Vicki enjoys swimming, painting, and hanging out with her grandkids.

Michelle provides a unified brand and message for the promotion of the company to its referral sources, clients, and employees. Michelle earned her BA in Journalism at Angelo State University and has 20+ years of experience in marketing and design. Michelle joined Caring in 2010, and she continues to work hard to bring efficiency to our efforts and ensure our marketing is effective, accurate, and impactful.

Cherie Givens brings more than 20 years of experience in strategic market development and operational growth to her role as Business Development Coach at Caring Senior Service. She focuses on helping new offices get up and running and supporting franchise owners through their first year of operation, drawing on her background in launching senior-focused healthcare organizations and translating strategy into practical execution.